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Services Marketing | People,Technology, Strategy [RES]

Lovelock, Christopher / Jochen Wirtz

Services Marketing People,Technology, Strategy [RES] - Boston Pearson Education Pte Ltd. 2011 - 648 P. 28 X 22 cm

ISBN: 13:978-0-13-611874-9

Subjects--Uniform Titles:
1. Professions -- Marketing.2. Service industries -- Marketing.

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