Strategic Marketing [RES]
Cravens, David W. / Nigel F. Piercy
Strategic Marketing [RES] - USA McGraw-Hill company Ltd. 2009 - xv, 784 P. 25 X 18 cm
978-007-126335-1
1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies.
Strategic Marketing [RES] - USA McGraw-Hill company Ltd. 2009 - xv, 784 P. 25 X 18 cm
978-007-126335-1
1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies.