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Blue Ocean Strategy | How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan / Renee Mauborgne

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant - USA Harvard Business School Press 2005 - xv, 240 P. 25 X 18 cm

ISBN: 13: 978-1-59139-619-2 10: 1-59139-619-0

Subjects--Uniform Titles:
1. New products. 2. Market segmentation. 3. Strategisch management.

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