Blue Ocean Strategy | How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan / Renee Mauborgne
Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant - USA Harvard Business School Press 2005 - xv, 240 P. 25 X 18 cm
13: 978-1-59139-619-2 10: 1-59139-619-0
1. New products. 2. Market segmentation. 3. Strategisch management.
Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant - USA Harvard Business School Press 2005 - xv, 240 P. 25 X 18 cm
13: 978-1-59139-619-2 10: 1-59139-619-0
1. New products. 2. Market segmentation. 3. Strategisch management.