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Global Marketing Management [RES]

Keegan, Warren J.

Global Marketing Management [RES] - India Pearson Education Pte. Ltd. 2003 - xxv, 617 P. 24 x 18 cm

ISBN: 81-7808-586-0

Subjects--Uniform Titles:
1. Export marketing -- Management. 2. Export marketing -- Management -- Case studies. 3.International business enterprises -- Management.

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