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Consumer Behavior

Schiffman, Leon G. / Leslie Lazar Kanuk

Consumer Behavior - , 9th edition - India Prentice-Hall Pvt. Ltd. 2007 - xviii, various pages 25 X 20 cm

ISBN: 81-203-3086-2

Subjects--Uniform Titles:
1. Consumer behavior. 2. Motivation research (Marketing)

Dewey Class. No.: 658.8342

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