Strategic Brand Management | Building, Measuring and Managing Brand Equity
Keller, Kevin Lane
Strategic Brand Management Building, Measuring and Managing Brand Equity - India Dorling Kindersley Pvt.Ltd. 2008 - xxi,692 P. 25 X 20 cm
978-81-317-1977-0
BBA
Strategic Brand Management Building, Measuring and Managing Brand Equity - India Dorling Kindersley Pvt.Ltd. 2008 - xxi,692 P. 25 X 20 cm
978-81-317-1977-0
BBA