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International Marketing

Cateora, Philip R./ Mary C. Gilly [et.....all]

International Marketing - 15th Edition - New York, USA McGraw-Hill 2011 - xxxiii, 622p.ill. 29X21cm

ISBN: 978-0-07-352994-3

Subjects--Uniform Titles:
1. Export Marketing 2. International Business Enterprises

LC Class. No.: 658.84

Dewey Class. No.: 658.84

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