Advertising and Promotion | An Integrated Marketing Communications Perspective
Belch, George E. / Michael A. Belch
Advertising and Promotion An Integrated Marketing Communications Perspective - Singapore McGraw-Hill / Irwin Companies, Inc. 2009 - xxxv, 767 P. 29 X 22 cm.
978-007-131440-4
1. Advertising. 2.Sales promotion. 3.Communication in marketing.
659.1
Advertising and Promotion An Integrated Marketing Communications Perspective - Singapore McGraw-Hill / Irwin Companies, Inc. 2009 - xxxv, 767 P. 29 X 22 cm.
978-007-131440-4
1. Advertising. 2.Sales promotion. 3.Communication in marketing.
659.1