Strategic Brand Management: building, measuring, and managing brand equity [RES.]
Keller, Kevin Lane/ M.G Parameswaran [et.....all]
Strategic Brand Management: building, measuring, and managing brand equity [RES.] - 3rd Edition - New Delhi, India Pearson Education 2013 - xxiii, 695p.; ill.; 25X20cm
978-81-317-5689-8
1. Brand name products 2. Management.
658.827
658.827
Strategic Brand Management: building, measuring, and managing brand equity [RES.] - 3rd Edition - New Delhi, India Pearson Education 2013 - xxiii, 695p.; ill.; 25X20cm
978-81-317-5689-8
1. Brand name products 2. Management.
658.827
658.827