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Strategic Brand Management: building, measuring, and managing brand equity [RES.]

Keller, Kevin Lane/ M.G Parameswaran [et.....all]

Strategic Brand Management: building, measuring, and managing brand equity [RES.] - 3rd Edition - New Delhi, India Pearson Education 2013 - xxiii, 695p.; ill.; 25X20cm

ISBN: 978-81-317-5689-8

Subjects--Uniform Titles:
1. Brand name products 2. Management.

LC Class. No.: 658.827

Dewey Class. No.: 658.827

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