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Services Marketing: Integrating customer focus across the firm

Zeithaml, Valarie A./ Mary Jo Bitner [et.....all]

Services Marketing: Integrating customer focus across the firm - 6th Ed. - New Delhi, India McGraw-Hill 2013 - xxxii, 711 p. : ill., 24X18cm

978-1-25-902681-2 1-25-902681-7


Service industries -- Marketing ; Customer services ; Marketing ;

658.8

658.8

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