Services Marketing: Integrating customer focus across the firm
Zeithaml, Valarie A./ Mary Jo Bitner [et.....all]
Services Marketing: Integrating customer focus across the firm - 6th Ed. - New Delhi, India McGraw-Hill 2013 - xxxii, 711 p. : ill., 24X18cm
978-1-25-902681-2 1-25-902681-7
Service industries -- Marketing ; Customer services ; Marketing ;
658.8
658.8
Services Marketing: Integrating customer focus across the firm - 6th Ed. - New Delhi, India McGraw-Hill 2013 - xxxii, 711 p. : ill., 24X18cm
978-1-25-902681-2 1-25-902681-7
Service industries -- Marketing ; Customer services ; Marketing ;
658.8
658.8