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International Marketing

Cateora, Philip R. / John L. Graham

International Marketing - , 12th edition - USA Irwin / McGraw-Hill company Ltd 2007 - xxxi, 697 P. 24 X 18 cm.

ISBN: 0-07-283371-8

Subjects--Uniform Titles:
1. Export marketing. 2. International business enterprises. 3. Internationale marketing.

Dewey Class. No.: 658.848

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