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Blue ocean strategy:

Kim, W. Chan.

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant/ W. Chan Kim, Renée Mauborgne. - Expanded edition. - India : Replika press Pvt.Ltd. 2015 - xxiii, 287p. ; 25cm.

Includes bibliographical references and index.

ISBN: 9781625274496 (alk. paper)

LCCN: 2014032847

Subjects--Topical Terms:
New products.
Market segmentation.

Dewey Class. No.: 658.8 02 / CHA

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