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Harvard business review on marketing.

Harvard business review on marketing. On marketing Marketing - Boston : Harvard Business School Press, c2001. - vii, 182 p. : ill. ; 21 cm. - The Harvard business review paperback series .

Contains articles previously published in the Harvard business review.

Includes bibliographical references and index.

ISBN: 1578518040

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Branding (Marketing)

Dewey Class. No.: 658.8 / HBS

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