Problems and Cases in Health Care Marketing [RES]
Gourville, John T. / John A. Quelch et al
Problems and Cases in Health Care Marketing [RES] - USA McGraw Hill / Irwin Companies Inc. 2005 - viii, 440 P. 26 X 20 cm.
0-07-288776-1
1. Medical care -- Marketing. 2. Drug Industry -- methods. 3. Marketing of Health Services -- trends.
Problems and Cases in Health Care Marketing [RES] - USA McGraw Hill / Irwin Companies Inc. 2005 - viii, 440 P. 26 X 20 cm.
0-07-288776-1
1. Medical care -- Marketing. 2. Drug Industry -- methods. 3. Marketing of Health Services -- trends.