Consumer Behavior
Schiffman, Leon G. / Leslie Lazar Kanuk
Consumer Behavior - India Prentice-Hall Pvt, Ltd. 2002 - xiii, various pages 26 X 21 cm.
81-203-2070-0
1. Consumer behavior. 2. Motivation research (Marketing)
Consumer Behavior - India Prentice-Hall Pvt, Ltd. 2002 - xiii, various pages 26 X 21 cm.
81-203-2070-0
1. Consumer behavior. 2. Motivation research (Marketing)