Total Relationship Marketing
Gummesson, Evert
Total Relationship Marketing - UK Butterworth-Heinemann 2002 - xiii, 350 P. 25 X 20 cm.
0-7506-5407-4
1.Relationship marketing. 2.Marketing -- Management. 3. BUSINESS & ECONOMICS -- Customer Relations.
Total Relationship Marketing - UK Butterworth-Heinemann 2002 - xiii, 350 P. 25 X 20 cm.
0-7506-5407-4
1.Relationship marketing. 2.Marketing -- Management. 3. BUSINESS & ECONOMICS -- Customer Relations.