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Strategic Brand Management | Building,Measuring and Managing Brand Equity [RES]

Keller, Kevin Lane

Strategic Brand Management Building,Measuring and Managing Brand Equity [RES] - India Dorling Kindersley Pvt.Ltd. 2008 - xxi,692 P. 26 X 20 cm

ISBN: 978-81-317-1977-0

Subjects--Uniform Titles:
1. Brand name products -- Management.

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