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Marketing Strategy in the Pharaceutical Industry [RES]

Corstjens, Marcel

Marketing Strategy in the Pharaceutical Industry [RES] - Uk International Thomson Business Press 1997 - xii,242 P, 24 X 17 cm

ISBN: 0-412-38980-0

Subjects--Uniform Titles:
1. Drugs -- Marketing. 2. Pharmaceutical industry. 3. Pharmaceutical products -- Marketing -- Planning

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