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Strategic Marketing [RES]

Cravens, David W. / Nigel F. Piercy

Strategic Marketing [RES] - USA Irwin McGraw-Hill company Ltd 2003 - xviii, 842 P. 22 X 17 cm

ISBN: 0-07-246665-0

Subjects--Uniform Titles:
1. Marketing --Decision making. 2. Marketing --Management. 3. Marketing --Management --Case studies.4. Marketing -- Prise de décision.

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