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International Marketing: A Global Perspective

Muhlbacher, Hans / Helmuth Leihs et al

International Marketing: A Global Perspective - UK Thomson Learning 2006 - xxvi, 737 P. 29 X 21 cm.

ISBN: 10: 1-84480-132-2 13: 978-1-84480-132-9

Subjects--Uniform Titles:
1. Export marketing. 2. Marketing. 3. International business enterprises

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