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International Marketing

Cateora, Philip R. / Mary C. Gilly et al

International Marketing - Boston Irwin / McGraw Hill Companies Inc. 2009 - xxxi, 711 P 29 X 21 cm.

ISBN: 978-0-07-128838-5 0-07-128838-4

Subjects--Uniform Titles:
1. Export marketing. 2. Marketing. 3. International business enterprises

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