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Consumer Behavior [RES]

Schiffman, Leon G. / Leslie Lazar Kanuk

Consumer Behavior [RES] - India Prentice-Hall Pvt. Ltd. 2004 - xxii, various pages 23 X 18 cm

ISBN: 81-203-2350-5

Subjects--Uniform Titles:
1. Consumer behavior. 2. Motivation research (Marketing)

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