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Consumer Behavior [RES]

Schiffman, Leon G./ Leslie Lazar Kanuk

Consumer Behavior [RES] - India Pearson Education Pte Ltd. 2004 - xxiv, various pages 21 X 17 cm

ISBN: 81-297-0197-9

Subjects--Uniform Titles:
1. Consumer behavior. 2. Motivation research (Marketing)

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