Strategic Marketing
Cravens, David W. / Nigel F. Piercy
Strategic Marketing - , 9th edition - USA Irwin / McGraw Hill Companies Inc. 2009 - xv, 784 P 24 X 19 cm.
978-007-126335-1 007-126335-7
1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies.
658.802
Strategic Marketing - , 9th edition - USA Irwin / McGraw Hill Companies Inc. 2009 - xv, 784 P 24 X 19 cm.
978-007-126335-1 007-126335-7
1. Marketing -- Decision making. 2. Marketing -- Management. 3. Marketing -- Management -- Case studies.
658.802