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Global Marketing: Foreign Entry, Local Marketing, & Global Management [RES]

Johansson, Johny K.

Global Marketing: Foreign Entry, Local Marketing, & Global Management [RES] - New Dilhi, India Tata McGraw Hill Publishing Companies Ltd. 2008 - xviii, 648 P. 24 X 19 cm.

ISBN: 13: 978-0-07-066708-X 10: 0-07-066708-2

Subjects--Uniform Titles:
1. Export marketing. 2. Export marketing -- Management. 3. International marketing.

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