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Services Marketing: | People, Technology, Strategy [RES]

Lovelock, Christopher

Services Marketing: People, Technology, Strategy [RES] - India Pearson Education Pte Ltd. 2002 - xviii, 717 P. 24 X 18 cm

ISBN: 81-7808-352-3

Subjects--Uniform Titles:
1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing.

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