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Integrated Advertising, Promotion, and Marketing Communications [RES]

Clow, Kenneth E. / Donald Baack

Integrated Advertising, Promotion, and Marketing Communications [RES] - India Dorling Kindersley Pvt. Ltd. 2011 - 537 P. 28 X 22 cm.

ISBN: 978-81-317-0996-2

Subjects--Uniform Titles:
1. Communication in marketing. 2. Advertising. 3. Promotie (public relations)

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