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Total Relationship Marketing

Gummesson, Evert

Total Relationship Marketing - Oxford Butterworth-Heinemann Publications 2002 - xiii, 350 P. 25 X 19 cm

ISBN: 0-7506-5407-4

Subjects--Uniform Titles:
1.Relationship marketing. 2.Marketing -- Management. 3. BUSINESS & ECONOMICS -- Customer Relations.

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