Total Relationship Marketing
Gummesson, Evert
Total Relationship Marketing - Oxford Butterworth-Heinemann Publications 2002 - xiii, 350 P. 25 X 19 cm
0-7506-5407-4
1.Relationship marketing. 2.Marketing -- Management. 3. BUSINESS & ECONOMICS -- Customer Relations.
Total Relationship Marketing - Oxford Butterworth-Heinemann Publications 2002 - xiii, 350 P. 25 X 19 cm
0-7506-5407-4
1.Relationship marketing. 2.Marketing -- Management. 3. BUSINESS & ECONOMICS -- Customer Relations.