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Global Marketing Management [RES]

Keegan, Warren J.

Global Marketing Management [RES] - New Dilhi, India Prentice-Hall Pvt. Ltd. 2004 - xxv, 617 P. 24 x 18 cm

ISBN: 81-203-2066-2

Subjects--Uniform Titles:
1. Export marketing -- Management. 2. Export marketing -- Management -- Case studies. 3.International business enterprises -- Management.

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