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Services Marketing | People, Technology, Strategy

Lovelock, Christopher / Jochen Wirtz et al

Services Marketing People, Technology, Strategy - , 5th edition - India Dorling Kindersley Pvt.Ltd. 2009 - xvi, 594 P. 26 X 20 cm

ISBN: 978-81-7758-450-9

Subjects--Uniform Titles:
1. Marketing -- Management. 2. Professions -- Marketing. 3. Service industries -- Marketing.

Dewey Class. No.: 658.8

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