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Principles of Services Marketing

Palmer, Adrian

Principles of Services Marketing - , 4th edition - UK McGraw-Hill company Ltd. 2005 - xi , 575 P. 26 X 20 cm

ISBN: 0-07-710794-2

Subjects--Uniform Titles:
1. Marketing -- Management. 2. Service industries -- Marketing. 3. Service industries -- Marketing

Dewey Class. No.: 658.8

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