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Strategic Brand Management | Building, Measuring and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management Building, Measuring and Managing Brand Equity - India Dorling Kindersley Pvt.Ltd. 2009 - 714 P. 26 X 21 cm

ISBN: 978-81-317-1977-0

Subjects--Uniform Titles:
1.Brand name products -- Management.

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