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Strategic Brand Management | Building, Measuring and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management Building, Measuring and Managing Brand Equity - , 3rd edition - India Dorling Kindersley Pvt.Ltd. 2008 - xxi,692 P. 25 X 20 cm

ISBN: 978-81-317-1977-0

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Dewey Class. No.: 658.827

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