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Marketing Engineering | Computer Assisted Marketing Analysis and Planning

Lilien, Gary L ./ Arvind Rangaswamy

Marketing Engineering Computer Assisted Marketing Analysis and Planning - India Pearson Education Pte Ltd. 2003 - xxiv,518 P. 24 X 18 cm

ISBN: 81-297-0005-0

Subjects--Uniform Titles:
Marketing --Data processing. Marketing --Decision making --Mathematical models.

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