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Marketing Research: An Applied Orientation [RES]

Malhotra, Naresh K.

Marketing Research: An Applied Orientation [RES] - 4th Edition - India Pearson Education Ltd. 2004 - xxviii, various pages 28 X 22 cm.

ISBN: 81-297-0256-8

Subjects--Uniform Titles:
1. Marketing research. 2. Marketing research -- Methodology. 3. Market research

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