Data Mining: Modeling Data for Marketing, Risk, and Customer Relationship Management [RES]
Rud, Olivia Parr
Data Mining: Modeling Data for Marketing, Risk, and Customer Relationship Management [RES] - USA John Wiley & Sons, Inc. 2003 - xxiv, 365 P. 24 X 19 cm.
81-265-0441-2
1. Data mining. 2. Marketing -- Data processing. 3. Customer services -- Data processing.
Data Mining: Modeling Data for Marketing, Risk, and Customer Relationship Management [RES] - USA John Wiley & Sons, Inc. 2003 - xxiv, 365 P. 24 X 19 cm.
81-265-0441-2
1. Data mining. 2. Marketing -- Data processing. 3. Customer services -- Data processing.