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Advertising | Principles And Practice (Record no. 11075)

MARC details
000 -LEADER
fixed length control field	00726nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20130512112116.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	81-317-1414-4
040 ## - CATALOGING SOURCE
Transcribing agency	sedan
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	7th Edition
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Wells, William / Sandra Moriarty et al
9 (RLIN)	8485
245 ## - TITLE STATEMENT
Title	Advertising
245 ## - TITLE STATEMENT
Title	Principles And Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	India
Name of publisher, distributor, etc	orling Kindersley Pvt. Ltd.
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi,592 P.
Dimensions	28 X 22 cm
526 ## - STUDY PROGRAM INFORMATION NOTE
Interest level	Advertising
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Advertising. 2.Advertising -- History. 3. Publicitat.
9 (RLIN)	8486
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Price effective from	Barcode	Date last seen	Damaged status	Withdrawn status	Current library	Lost status	Full call number	Date acquired	Not for loan	Source of classification or shelving scheme	Koha item type	Home library	Total Checkouts
17/09/2012	007056	17/09/2012			Campus-2 Library		659.122	17/09/2012		Dewey Decimal Classification	Books	Campus-1 Library
17/09/2012	007056	17/09/2012			Campus-2 Library		659.122	17/09/2012		Dewey Decimal Classification	Books	Campus-2 Library