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Marketing Management (Record no. 12608)

MARC details
000 -LEADER
fixed length control field 00616nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130702134005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-2799-3
040 ## - CATALOGING SOURCE
Transcribing agency rajin
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 12th edition
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip / Kevin Lane Keller
9 (RLIN) 2608
245 ## - TITLE STATEMENT
Title Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Prentice-Hall Pvt. Ltd.
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii,various pages
Dimensions 28 X 22 cm
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Marketing
526 ## - STUDY PROGRAM INFORMATION NOTE
Interest level Marketing Management
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing.
9 (RLIN) 2609
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 02/07/2013 9 1 658.8 003175 18/01/2015 10/01/2015 02/07/2013 Books

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