Marketing Management (Record no. 12608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130702134005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2799-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 12th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip / Kevin Lane Keller |
| 9 (RLIN) | 2608 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Prentice-Hall Pvt. Ltd. |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii,various pages |
| Dimensions | 28 X 22 cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Interest level | Marketing Management |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing. |
| 9 (RLIN) | 2609 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 02/07/2013 | 9 | 1 | 658.8 | 003175 | 18/01/2015 | 10/01/2015 | 02/07/2013 | Books |