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Consumer Behaviour and Branding: Concepts, Readings and Cases [RES] (Record no. 13032)

MARC details
000 -LEADER
fixed length control field	00588nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140514144548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120709t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-81-317-2236-7
040 ## - CATALOGING SOURCE
Transcribing agency	rabiul
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kumar, S. Ramesh
9 (RLIN)	2420
245 ## - TITLE STATEMENT
Title	Consumer Behaviour and Branding: Concepts, Readings and Cases [RES]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	India
Name of publisher, distributor, etc	Dorling Kindersley Pvt. Ltd.
Date of publication, distribution, etc	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 607 P.
Dimensions	24 X 16 cm.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Branding (Marketing) -- India. 2. Brand name products -- India. 3. Consumer behavior -- India.
9 (RLIN)	2421
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
		Dewey Decimal Classification		Not For Loan	Campus-1 Library	Campus-1 Library	General Stacks	08/09/2013		658.8342	009971	08/09/2013	08/09/2013	Books	RES