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Advertising and Promotion | An Integrated Marketing Communications Perspective [RES] (Record no. 13634)

MARC details
000 -LEADER
fixed length control field	00657nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140531114213.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-007-131440-4
040 ## - CATALOGING SOURCE
Transcribing agency	rajin.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch, George E. / Michael A. Belch
9 (RLIN)	2794
245 ## - TITLE STATEMENT
Title	Advertising and Promotion
245 ## - TITLE STATEMENT
Title	An Integrated Marketing Communications Perspective [RES]
250 ## - EDITION STATEMENT
Edition statement	, 9th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Singapore
Name of publisher, distributor, etc	McGraw-Hill / Irwin Companies, Inc.
Date of publication, distribution, etc	2012
300 ## - PHYSICAL DESCRIPTION
Extent	xxxv, 767 P.
Dimensions	29 X 22 cm.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title	1. Advertising. 2.Sales promotion. 3.Communication in marketing.
9 (RLIN)	2795
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Campus-1 Library	Campus-1 Library	31/05/2014		659.1	011205	31/05/2014	31/05/2014	Books