Strategic brand management : (Record no. 14820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00775nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 014495 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180722111420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180722b2015201311 a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIU |
| Transcribing agency | BD-DhUIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | Building, measuring, and managing brand equity/ |
| Statement of responsibility, etc | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Pearson India Education Services, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,586 P. : |
| Other physical details | ills.,picture ; |
| Dimensions | 25 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Strategic Management |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Sayma |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | United International University |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 3 | 658.827 KEL | 014495 | 08/10/2018 | 22/09/2018 | 22/07/2018 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Campus-1 Library | Campus-1 Library | Reference | 22/07/2018 | Book Finder | 2 | 658.827 KEL | 014496 | 21/01/2019 | 08/10/2018 | 22/07/2018 | Books | RES | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 6 | 658.827 KEL | 014497 | 18/02/2023 | 11/02/2023 | 22/07/2018 | Books | ||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 658.827 KEL | 014498 | 22/07/2018 | 22/07/2018 | Books | ||||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 1 | 658.827 KEL | 014499 | 22/03/2022 | 07/03/2022 | 22/07/2018 | Books | ||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 4 | 658.827 KEL | 014500 | 16/01/2019 | 07/10/2018 | 22/07/2018 | Books | ||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 1 | 658.827 KEL | 014501 | 15/07/2023 | 10/07/2023 | 22/07/2018 | Books | ||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 2 | 658.827 KEL | 014502 | 16/04/2022 | 27/03/2022 | 22/07/2018 | Books | 1 | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | General Stacks | 22/07/2018 | Book Finder | 3 | 658.827 KEL | 014503 | 24/11/2018 | 20/11/2018 | 22/07/2018 | Books | 1 |