Marketing Management (Record no. 6570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130518152138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-145757-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 12th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip / Kevin Lane Keller |
| 9 (RLIN) | 2477 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Pearson prentice-Hall Pvt. Ltd. |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, various pages |
| Dimensions | 24 X 18 cm |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing. |
| 9 (RLIN) | 2478 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Total Renewals | Lost status | Full call number | Date acquired | Not for loan | Source of classification or shelving scheme | Koha item type | Date checked out | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 10/07/2012 | 003049 | 18/05/2013 | Campus-1 Library | 2 | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 13/05/2013 | 4 | Campus-1 Library | ||||
| 10/07/2012 | 003049 | 15/11/2016 | Damaged | Campus-1 Library | 2 | 658.8 | 10/07/2012 | Dewey Decimal Classification | Books | 08/11/2016 | 13 | Campus-1 Library |