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Advertising and Promotion | An Integrated Marketing Communications Perspective [PART-1] (Record no. 7943)

MARC details
000 -LEADER
fixed length control field 00680nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140618150144.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-128440-0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-128440-0
040 ## - CATALOGING SOURCE
Transcribing agency rabiul
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 8th edition
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch,George E. / Michael A. Belch
9 (RLIN) 526
245 ## - TITLE STATEMENT
Title Advertising and Promotion
245 ## - TITLE STATEMENT
Title An Integrated Marketing Communications Perspective [PART-1]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc McGraw-Hill/Irwin
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 838 P.
Dimensions 29 X 21 cm
500 ## - GENERAL NOTE
General note BBA
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title 1. Advertising. 2. Communication in marketing. 3. Sales promotion.
9 (RLIN) 2457
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Campus-1 Library Campus-1 Library 30/08/2012 6 1 659.1 011102 25/02/2019 19/02/2019 30/08/2012 Books

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