Advertising and Promotion | An Integrated Marketing Communications Perspective [PART-1] (Record no. 7943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140618150144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-128440-0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-128440-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rabiul |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 8th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch,George E. / Michael A. Belch |
| 9 (RLIN) | 526 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| 245 ## - TITLE STATEMENT | |
| Title | An Integrated Marketing Communications Perspective [PART-1] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 838 P. |
| Dimensions | 29 X 21 cm |
| 500 ## - GENERAL NOTE | |
| General note | BBA |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Advertising. 2. Communication in marketing. 3. Sales promotion. |
| 9 (RLIN) | 2457 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 30/08/2012 | 6 | 1 | 659.1 | 011102 | 25/02/2019 | 19/02/2019 | 30/08/2012 | Books |