Advertising and Promotion | An Integrated Marketing Communications Perspective: PART-1 [RES] (Record no. 8794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120904130038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120708t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-128440-0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-128440-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | shujon |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 8th edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch,George E. / Michael A. Belch |
| 9 (RLIN) | 2140 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion | An Integrated Marketing Communications Perspective: PART-1 [RES] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw Hill Companies Inc. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 386 P. |
| Dimensions | 29 X 21 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Advertising. 2. Sales promotion. 3. Communication in marketing. |
| 9 (RLIN) | 2141 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Not for loan | Barcode | Damaged status | Withdrawn status | Source of classification or shelving scheme | Current library | Koha item type | Lost status | Full call number | Date acquired | Home library | Materials specified (bound volume or other part) | Shelving location | Total Checkouts | Date last seen | Price effective from | Public note | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 011106 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 08/07/2012 | Campus-1 Library | |||||||||||
| 011119 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 08/07/2012 | Campus-1 Library | 659.1 | ||||||||||
| Not For Loan | 011106 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 08/07/2012 | Campus-1 Library | Reference | 08/07/2012 | 08/07/2012 | RES | ||||||
| Not For Loan | 011119 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 08/07/2012 | Campus-1 Library | 659.1 | Reference | 1 | 20/04/2019 | 08/07/2012 | RES | 20/04/2019 |