Integrated Advertising, Promotion, and Marketing Communications (Record no. 8930)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130415122218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120709t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-0996-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | shujon |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 3rd edition |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. / Donald Baack |
| 9 (RLIN) | 2430 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion, and Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Dorling Kindersley Pvt. Ltd. |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537 P. |
| Dimensions | 28 X 22 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Communication in marketing. 2. Advertising. |
| 9 (RLIN) | 2431 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Not for loan | Barcode | Damaged status | Withdrawn status | Source of classification or shelving scheme | Current library | Koha item type | Lost status | Full call number | Date acquired | Home library | Price effective from | Date last seen | Date last borrowed | Total Checkouts | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 010478 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 09/07/2012 | Campus-1 Library | |||||||||
| 010479 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 12/07/2012 | 15/04/2013 | 25/03/2013 | 1 | |||||
| 010478 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 09/07/2012 | Campus-1 Library | 09/07/2012 | 10/04/2023 | 01/04/2023 | 3 | 1 | ||||
| 010479 | Dewey Decimal Classification | Campus-1 Library | Books | 659.1 | 12/07/2012 | Campus-1 Library | 12/07/2012 | 07/06/2023 | 04/06/2023 | 5 |