Strategic Marketing (Record no. 8973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171121205631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-246665-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. / Nigel F. Piercy |
| 9 (RLIN) | 2528 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Irwin McGraw-Hill company Ltd |
| Date of publication, distribution, etc | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,842 P. |
| Dimensions | 22 X 17 cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Marketing --Decision making. 2. Marketing --Management. 3. Marketing --Management --Case studies.4. Marketing -- Prise de décision. |
| 9 (RLIN) | 2529 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Shelving location | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 10/07/2012 | 9 | 1 | 658.802 | 000596 | 20/02/2024 | 07/02/2024 | 10/07/2012 | Books | ||||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 10/07/2012 | 12 | 1 | 658.802 | 000592 | 21/06/2023 | 13/06/2023 | 10/07/2012 | Books | ||||||
| Dewey Decimal Classification | Not For Loan | Campus-1 Library | Campus-1 Library | 11/07/2012 | 658.802 | 000593 | 11/07/2012 | 11/07/2012 | Books | Reference | RES |