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Services Marketing | Integrating Customer Focus Across the Firm [RES] (Record no. 9060)

MARC details
000 -LEADER
fixed length control field 00771nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120814111453.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120327s9999 xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 13:978-0-07-066007-6
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 10:0-07-066007-7
040 ## - CATALOGING SOURCE
Transcribing agency rajin
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 4th edition
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml Valarie A. / Mary Jo Bitner et al
9 (RLIN) 2714
245 ## - TITLE STATEMENT
Title Services Marketing
245 ## - TITLE STATEMENT
Title Integrating Customer Focus Across the Firm [RES]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Tata McGraw-Hill Publishing Company Ltd
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 743 P.
Dimensions 24 X 18 cm
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Marketing
526 ## - STUDY PROGRAM INFORMATION NOTE
Interest level Services Marketing
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title BBA
9 (RLIN) 2715
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Not for loan Barcode Damaged status Withdrawn status Source of classification or shelving scheme Current library Koha item type Lost status Full call number Date acquired Home library Shelving location Total Checkouts Date last seen Price effective from Public note
  007096     Dewey Decimal Classification Campus-1 Library Books   658.8 10/07/2012 Campus-1 Library          
Not For Loan 007096     Dewey Decimal Classification Campus-1 Library Books   658.8 10/07/2012 Campus-1 Library Reference   10/07/2012 10/07/2012 RES

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