Advertising and Promotion | An Integrated Marketing Communications Perspective (Record no. 9096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140531113733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120327s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-007-131440-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | rajin |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. / Michael A. Belch |
| 9 (RLIN) | 2794 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| 245 ## - TITLE STATEMENT | |
| Title | An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | , 9th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore |
| Name of publisher, distributor, etc | McGraw-Hill / Irwin Companies, Inc. |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 767 P. |
| Dimensions | 29 X 22 cm. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | 1. Advertising. 2.Sales promotion. 3.Communication in marketing. |
| 9 (RLIN) | 2795 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 10 | 2 | 659.1 | 011185 | 27/02/2019 | 17/02/2019 | 12/07/2012 | Books | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 8 | 2 | 659.1 | 011189 | 27/04/2019 | 20/04/2019 | 12/07/2012 | Books | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 4 | 659.1 | 011187 | 27/04/2019 | 20/04/2019 | 12/07/2012 | Books | |||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 12 | 5 | 659.1 | 011186 | 27/02/2019 | 18/02/2019 | 12/07/2012 | Books | ||||
| Dewey Decimal Classification | Campus-1 Library | Campus-1 Library | 12/07/2012 | 10 | 5 | 659.1 | 011188 | 18/09/2018 | 17/09/2018 | 12/07/2012 | Books |