Normal view MARC view

Cravens, David W. / Charles W. Lamb, Jr. et al (Personal Name)

Number of records used in: 1

Preferred form: Cravens, David W. / Charles W. Lamb, Jr. et al

Machine generated authority record.

Work cat.: (OSt): Cravens, David W. / Charles W. Lamb, Jr. et al, Strategic Marketing Management Cases [RES], 1999