Normal view
MARC view
Entry Uniform Title
001 - CONTROL NUMBER
- control field: 8470
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20120917153234.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 120917|||a|||||| | ||| d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
130 ## - HEADING--UNIFORM TITLE
- Uniform title: 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt): Kotler, Philip / Kevin Lane Keller 8469, Marketing Management, 2009