Entry Uniform Title

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8470

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20120917153234.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 120917|||a|||||| | ||| d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

130 ## - HEADING--UNIFORM TITLE

• Uniform title: 1. Consumer behavior. 2.Marketing -- Management. 3. Internet marketing.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): Kotler, Philip / Kevin Lane Keller 8469, Marketing Management, 2009